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The 5 Biggest Luxury Travel Trends for Spain in 2024

A personal guide to Luxury Travel in Spain

View of La Concha in Lasala Plaza Hotel San Sebastián Spain
View of Playa de La Concha from Lasala Plaza Hotel, San Sebastián

By: Pablo Argüelles

Spain, with its rich cultural heritage, stunning landscapes, and vibrant cities, has long been a top destination for travelers seeking a luxurious escape. As we look ahead to 2024, the world of luxury travel in Spain is evolving and adapting to changing tastes and preferences. From sustainable luxury to immersive cultural experiences, here are the five biggest luxury travel trends for Spain in the coming year.

1. Sustainable Luxury Retreats

Sustainability is no longer a mere buzzword in the world of luxury travel; it has become a defining characteristic of upscale experiences. In 2024, Spain is poised to embrace sustainable luxury retreats in a big way. From eco-friendly boutique hotels on the Costa Brava to off-grid mountain villas in the Pyrenees, travelers are seeking accommodations that offer both opulence and a commitment to the environment.

One of the top trends is the resurgence of agro-tourism, where travelers can escape to eco-friendly farms and vineyards to enjoy organic, farm-to-table dining and immersive agricultural experiences. The regions of Catalonia, Andalusia, and the Balearic Islands are at the forefront of this sustainable luxury movement, offering travelers a chance to unwind in beautiful natural settings while minimizing their carbon footprint.

Bravo Luxury Travel, a specialist in sustainable and slow tourism, recommends La Donaira, an Andalusian farmhouse nestled in the tranquil Serranía de Ronda, South of Spain, boasting 9 luxurious rooms, 700 hectares of unspoiled beauty, and an ambiance of absolute peace—an ideal choice for family reunions or relaxation.

2. Private Chefs & Yacht Charters in the Balearics

The Balearic Islands, including Ibiza, Mallorca, and Menorca, have long been synonymous with the high life and exclusive parties. In 2024, private yacht charters are set to take the luxury travel scene in the Balearics to the next level. Travelers are increasingly opting for personalized, all-inclusive yacht charters, allowing them to explore the stunning coastlines and hidden coves of these islands in style and seclusion.

This trend not only offers an exclusive and flexible way to discover the Balearics but also includes onboard luxury amenities and personalized itineraries curated by expert crews and private chefs. It's a trend that combines the beauty of the Mediterranean with the opulence of private yacht travel.

3. Culinary Journeys and Food Tourism

Spanish cuisine is celebrated worldwide for its diverse and flavorful dishes. In 2024, the focus on food and culinary tourism will be more prominent than ever. Travelers are seeking immersive culinary experiences that go beyond the traditional paella and tapas.

Regions like San Sebastian in the Basque Country, renowned for its Michelin-starred restaurants like Arzak or Akelarre will continue to be a hub for gourmet travelers. Food enthusiasts can expect to participate in cooking classes, visit local markets, and dine at private chef's tables.

Spain's vineyards will also play a significant role in this trend, as wine tourism becomes increasingly popular. Wine enthusiasts can indulge in private wine tastings and tours at some of the country's most prestigious wineries, including those in La Rioja, Ribera del Duero and Penedés.

Nina Aquino, of Bravo Luxury Travel, reveals that a popular trend among their clients in Northern Spain is exploring the vibrant streets of San Sebastián - "Here, locals and tourists mingle while enjoying the unique tradition of Pintxos. Each bar offers its specialty version of these delectable small bites, creating a delightful culinary journey for visitors seeking a genuine taste of Basque culture".

4. Cultural Immersion and Authentic Experiences

Luxury travelers in 2024 are showing a growing appetite for authentic cultural experiences. They seek to connect with the local way of life and gain a deeper understanding of Spain's history, art, and traditions. This trend goes beyond sightseeing and includes activities like art workshops, Flamenco dance lessons, and guided tours led by local experts.

Cities like Barcelona, with its rich architectural history and art scene, are likely to see a surge in demand for personalized cultural tours and private access to iconic landmarks. Similarly, Andalusia, with its Moorish heritage, will offer opportunities for travelers to explore ancient palaces like the Alhambra and immerse themselves in the world of Spanish art, music, and dance.

Craftsmen make unique ceramics at the Fajalauza factory in Granada, Andalusia Spain
Photo: Craftsmen make unique ceramics at the Fajalauza factory in Granada, Andalusia


  • Olive oil mill tour, farm and tasting in Ronda

  • Sherry tasting and visit to the oldest winery + private art collection in Jerez

  • Mantón de Manila and hand fan shopping in Seville

  • Ceramics and Andalusian tile factory in Granada

  • Equestrian Show and Private Visit to the Royal Stables in Córdoba

5. Wellness and Spa Retreats

Wellness travel is an evergreen trend in the luxury travel industry, and Spain is increasingly catering to travelers seeking relaxation and rejuvenation. The country's diverse landscapes provide an ideal backdrop for wellness retreats, from coastal spas in Marbella to mountain sanctuaries in the Pyrenees.

Travelers can expect a wide range of wellness experiences, including yoga retreats, meditation sessions, holistic treatments, and health-focused cuisine. Spain's luxurious spas and wellness centers are focusing on integrating holistic practices and ancient healing techniques with modern facilities to provide a holistic approach to well-being. The tranquility of locations like the Canary Islands, with its year-round warm climate, make them particularly enticing for wellness travelers.

The Canary Islands have become a coveted winter destination for global travelers, drawn by their exceptional climate. These islands have transformed into luxurious wellness havens, offering spa facilities, swimming pools, rejuvenating treatments, and more. Visitors from all corners of the globe are choosing the Canaries as their temporary home, embracing the perfect blend of warm winters and wellness amenities, ensuring an unforgettable retreat for the body and mind.


In the ever-evolving realm of luxury travel trends, Spain stands as an enchanting playground for the discerning traveler. From the serene allure of sustainable luxury retreats to the thrill of private yacht charters along the Balearic coast, Spain's charm is boundless. The culinary adventures, cultural immersion, and wellness escapes paint a tapestry of exceptional experiences. Amidst this luxurious landscape, Bravo Luxury Travel emerges as the premier specialist in crafting tailor-made journeys to ensure your sojourn in Spain is nothing short of extraordinary. Discover the extraordinary and indulge in Spain's finest, courtesy of Bravo Luxury Travel. Your Spanish masterpiece awaits.

Are you interested in Traveling to Spain? Check out our trips here. Or let us create a completely custom trip for you by contacting us.

Bravo Luxury Travel - best travel advisors in Spain


With operations in Spain, Portugal, France, Italy, Greece and Croatia, Brävo Luxury Travel specializes in custom, tailor-made experiences for the luxury traveler. Discover Europe with authenticity.


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